Go To Market Plan
It is critical that before sales execution is undertaken that a well developed plan be established to take the product to market.
There are six key areas that any viable plan must address:
- A Business Revenue Model - A plan for revenue generation
- Market Segmentation - Who needs us and why?
- Product to Market Affinity - Are we ready for the market?
- Support for Sales - How do we communicate & validate value?
- Competitive Landscape - We're great compared to who and what?
- Demand Generation - How do we create demand with our target markets?
Being wrong is not an option!